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429 Too Many Requests

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429 Too Many Requests

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#Better in Baleno: Meet Damien

For our latest campaign, we’re introducing the concept of #Better in Baleno, where we search for the real Baleno customer. Together with them, we’ll dive deeper into their world and discover why they have chosen Baleno for its quality and style.

In our first #Better in Baleno editorial, we share the story of Damien, a passionate arborist from Belgium. He has transformed his love for nature into a successful business and shares his expertise in creating beautiful gardens. Discover his story in this inspiring editorial.

From Hobby to Profession: Damien’s Journey to Becoming an Expert in Growing Trees and Shrubs

Damien Devos has always been fascinated by plants and trees. From a young age, he developed a passion for cultivating and experimenting with different plant species. As a teenager, he decided to deepen his knowledge and went to England to study at Warwickshire College and the Royal Horticultural Society. Later, he completed various internships across Europe. His travels and experiences in horticulture eventually brought him back to Belgium, where he built his dream nursery in Anzegem.

Passion for Nature

Today, Damien has an impressive assortment of plants, with a wide range of unique woody species, specimen trees, and multi-stemmed varieties that thrive perfectly in the Belgian climate. Damien’s nursery is not just a place to buy plants; it’s a source of expertise and a reflection of his passion for nature. His mission? To introduce customers to lesser-known, unique species that add something special to any garden. Together with his team, Damien strives to guide his customers as best as possible, ensuring they choose the ideal shrub or tree for their garden.

"Many people find their garden inspiration from friends, family, and neighbours. I want to challenge my customers to choose a plant variety that’s a bit less common—this way, you create a unique garden with a beautiful story."

Damien is wearing the Oakwood in Camel

Working in Nature: The Perfect Match with Baleno

As an arborist, Damien spends his days outdoors, surrounded by nature. He looks for durability in his clothing, but also a good design. “When I’m working in the nursery, I need clothing that can withstand rain and cold,” he explains. “Baleno offers exactly what I need: solid outdoor clothing with great value for money. The jackets are both functional and stylish, which means I can wear them while working, but also when receiving customers.”

#Better in Baleno

At Baleno, we believe in the power of authentic stories and in the people who wear our clothing. Our #Better in Baleno campaign shines a spotlight on our customers, like Damien, and how our clothing supports them in their daily lives. Discover more about Boomkwekerij Damien Devos and his range of unique trees and plants through their website www.damiendevos.be and follow their work on social media!

Do you love Damien's looks?
Then be sure to visit our Get the Look tab and follow us on Instagram!